How-To: Do It Yourself, or Let Me Do It for Less
This section of SO SEO is here to show you exactly how to handle the simple-but-important jobs that help your business show up online. Things like setting up your Google Business Profile, improving your website copy, or writing the kind of blog posts that actually help you rank.
Most of these tasks aren’t difficult - but they do take a bit of time, and that’s something many small business owners just don’t have to spare.
The truth is, a lot of directories and agencies charge way over the odds for doing this stuff. £150 just to get set up, then £75 a month to keep you there - and half the time, they’re not even doing much.
That’s why I started SO SEO. If you want to do it yourself, the guides here will walk you through it step by step. And if you'd rather hand it off, I’ll do it for a fair price, with no fluff, no long contracts, and no pressure.
What Is a Citation in SEO? (And Do You Need Them Anymore?)
Citations still matter for local SEO - but not like they used to. Here’s what they are, why they matter, and whether your business still needs them today.
What Is a Local Landing Page? (And Do You Need One?)
Local landing pages help your business show up in nearby searches like “plumber in Southampton.” Here’s what they are, how they work, and whether you actually need one.
What Is the Directory Trap? Why It’s Hurting Your Local SEO
Think more directories = better SEO? Think again. The "Directory Trap" could be harming your local rankings - here’s how to avoid it and what to do instead.
Should I Pay Someone for Backlinks? (What Local Businesses Need to Know)
Not all backlinks help your local SEO. Here’s what to know before paying for a link - and what actually works for small, local businesses.
The One Local SEO Task You Should Do Every Month (That’s Totally Free)
Want a quick, free way to boost your local SEO? This 5-step Google Business Profile update takes 10 minutes a month - and helps you show up in local search.
How Blogging Can Help Your Local Business Show Up Online
Wondering if your local business needs a blog? The short answer: yes! A blog helps boost your local SEO, rank for specific keywords, and connect with your community. Find out how to get started.
How to Do Local SEO on a Budget (Without Paying for Ads or Directories)
Want to show up in local searches without paying for ads or directories? Here’s a no-fluff guide to affordable local SEO.
Do You Really Need to Pay for a Business Directory? (No.)
Paying £60+ a month to be listed on a business directory? Here’s why that’s usually a waste - and what to do instead.
Local Keywords: How to Mention Your Location Without Sounding Weird
Learn how to add your town or city name to your website content naturally - no keyword stuffing, no cringe. Local SEO tips that sound like a real human wrote them.