The One Local SEO Task You Should Do Every Month (That’s Totally Free)
If you only do one thing to help your business show up online each month - make it this:
Update your Google Business Profile.
It’s free.
It’s fast.
And it tells Google (and your customers) that your business is alive, kicking, and ready for action.
After all, that’s the only thing a directory would be doing - and they’d be charging you £60 per month.
Whether you're a hairdresser in Hedge End, a plumber in Portswood, a driving instructor in Chandler’s Ford, or a mobile dog groomer covering Eastleigh, this small-but-mighty task helps you stay visible and relevant in local search.
Why it matters
Google wants to show users the most relevant and active businesses near them.
By updating your profile regularly, you're sending all the right signals:
✅ We're open
✅ We're responsive
✅ We're involved in the community
✅ We care about keeping info up to date
That activity can mean better rankings, more views, and ultimately more customers.
For example, a Southampton-based café that posts weekly photos of their brunch specials or garden seating might show up higher when people search “outdoor cafes near me”, especially in summer.
How to update your Google Business Profile (monthly checklist)
Here’s your once-a-month routine - 10 minutes, tops:
1. Add a fresh photo
Photos boost engagement and show your business is active. Upload a snap of your workspace, team, new product, or even a behind-the-scenes moment.
Running a floristry business in Romsey? Share a bouquet from this week’s wedding. If you’re a builder in Totton, show off that newly finished garden office.
No pro camera needed - your phone will do.
2. Post an update
Think of it like a mini social media post.
Ideas:
A seasonal offer
An event you’re attending
A helpful tip for customers
A recent job you're proud of
Example: “We’ve just completed a boiler swap in Bitterne Park. If yours is playing up, we’ve got availability next week!”
Even just posting a quick “Here’s what we’re up to this week” keeps things ticking over.
3. Check your info
Make sure your:
Opening hours are correct
Contact details still work
Website link is live
Simple, but crucial - especially around holidays or if things change.
Don’t get caught with your Christmas hours still live in July.
4. Respond to a review
If you've got a new review - reply!
Thank positive reviewers and address any concerns politely. Google notices when you engage.
A friendly thank-you goes a long way: “Thanks for the kind words, Sarah. We’re glad you loved the garden design in Shirley!”
5. Answer any questions
Customers can ask questions on your profile.
Make sure you’re the one answering them - not a random stranger guessing.
Example: Someone might ask, “Do you cover Winchester?”. Replying with a clear, helpful answer builds trust and can bring in a new lead.
Bonus tip: Set a reminder
Stick it in your calendar. First Monday of the month.
Your future self will thank you.
This tiny habit can make a big difference. And it’s way more productive than paying for a directory that does nothing but list your name.
Need help getting set up?
If you don’t have a Google Business Profile yet - or you’re not sure you’ve done it properly - I can help.
SO SEO offers simple, jargon-free support for local businesses who want to show up online.
Drop me a message, and let’s get your profile working for you.
What is the benefit of updating my Google Business Profile regularly?
Regular updates help you show Google that your business is active and trustworthy - which can boost your visibility in local search.
How often should I update my Google Business Profile?
Once a month is ideal. A quick photo upload, short post, and info check takes just a few minutes.
What kind of content should I post on my Google Business Profile?
Think seasonal offers, updates, events, or a look at recent work. Keep it local and helpful.
What if I don’t have a Google Business Profile yet?
No worries - I can help you set one up. Just get in touch with SO SEO and I’ll walk you through it.
