How-To: Do It Yourself, or Let Me Do It for Less
This section of SO SEO is here to show you exactly how to handle the simple-but-important jobs that help your business show up online. Things like setting up your Google Business Profile, improving your website copy, or writing the kind of blog posts that actually help you rank.
Most of these tasks aren’t difficult - but they do take a bit of time, and that’s something many small business owners just don’t have to spare.
The truth is, a lot of directories and agencies charge way over the odds for doing this stuff. £150 just to get set up, then £75 a month to keep you there - and half the time, they’re not even doing much.
That’s why I started SO SEO. If you want to do it yourself, the guides here will walk you through it step by step. And if you'd rather hand it off, I’ll do it for a fair price, with no fluff, no long contracts, and no pressure.
Who Should Handle Your Local SEO? DIY vs Hiring a Pro
Should you manage your own local SEO or hire a pro? Discover the pros and cons of each approach and find the best option for your small business.
How to Get Your Business on the First Page of Google Without Ads
Want to rank higher on Google without paying for ads? Here’s how local businesses can get to page one with smart, simple SEO steps.
Why Reviews Help More Than Just Your Reputation (The Local SEO Boost You Didn’t Know About)
Think reviews are just for trust? They also boost your local SEO. Here's how Google uses your reviews to help you show up in search, and how to get more.
Can Social Media Help Your SEO? (Here’s What It Actually Does)
Think social media boosts your SEO? Here’s what it actually does (and doesn’t) for your rankings - and how local businesses in the SO area can use it wisely.
Backlinks: What They Are and Why Your Local Business Needs Them
Not sure what a backlink is? Find out how backlinks help your local business rank higher on Google - and how to start getting them without the jargon.
How to Structure a Service Page That Brings in Local Customers
Want more local leads? Learn how to structure a service page that ranks in search results and converts local visitors into paying customers.
The One Local SEO Task You Should Do Every Month (That’s Totally Free)
Want a quick, free way to boost your local SEO? This 5-step Google Business Profile update takes 10 minutes a month - and helps you show up in local search.
How to Do Local SEO on a Budget (Without Paying for Ads or Directories)
Want to show up in local searches without paying for ads or directories? Here’s a no-fluff guide to affordable local SEO.
Local Keywords: How to Mention Your Location Without Sounding Weird
Learn how to add your town or city name to your website content naturally - no keyword stuffing, no cringe. Local SEO tips that sound like a real human wrote them.
How to Write SEO-Friendly Content (Without Overthinking It)
Writing for SEO doesn’t have to be stressful. Here’s a straightforward guide to creating content that ranks - without sounding robotic or getting lost in jargon.