How-To: Do It Yourself, or Let Me Do It for Less
This section of SO SEO is here to show you exactly how to handle the simple-but-important jobs that help your business show up online. Things like setting up your Google Business Profile, improving your website copy, or writing the kind of blog posts that actually help you rank.
Most of these tasks aren’t difficult - but they do take a bit of time, and that’s something many small business owners just don’t have to spare.
The truth is, a lot of directories and agencies charge way over the odds for doing this stuff. £150 just to get set up, then £75 a month to keep you there - and half the time, they’re not even doing much.
That’s why I started SO SEO. If you want to do it yourself, the guides here will walk you through it step by step. And if you'd rather hand it off, I’ll do it for a fair price, with no fluff, no long contracts, and no pressure.
Who Can Edit Your Google Business Profile (and How to Stay in Control)
Your Google Business Profile isn’t just yours. Google, managers, and even the public can edit it. Learn who can make changes and how to keep control.
When Should You Start Building Backlinks? (And How Many Do You Really Need?)
Backlinks help your SEO, but when should you start building them? Here’s a simple guide for local businesses on when and how many backlinks to get.
How Often Should a Local Business Post on Social Media for SEO Impact?
Wondering how often your business should post on social media? Here’s how many times per week to post for SEO impact without burning out.
Where to List Your Business Online (Free & Paid Options That Actually Work)
Not all business listings are worth it. Here’s where to list your business online for free (and which paid options actually bring results).
How to Keep Your Website Secure (Even If You’re Not Tech-Savvy)
Simple, practical steps to keep your website secure; no tech skills needed. Protect your local business website with easy tips anyone can follow.
When Does It Make Sense to Invest in Local SEO (and When It Doesn’t)
Not every business needs Local SEO - at least not yet. Here’s when it’s worth the investment, and when your time and money are better spent elsewhere.
10 Easy Backlink Opportunities for Local Businesses (That Actually Work)
Want simple, low-cost backlinks for your local business? Here are 10 easy opportunities to boost your SEO without wasting money on bad links.
How to Respond to Bad Reviews on Google (Without Making It Worse)
Got a bad review on Google? Here’s how to reply calmly and professionally, and turn a negative into a positive for your business.
What Does ‘Organic’ Mean on Google (and Everywhere Else Online)?
Wondering what “organic search” or “organic traffic” actually means? Here’s a plain-English breakdown of organic results, and why they matter for your business.
How to Get Your Business on the First Page of Google Without Ads
Want to rank higher on Google without paying for ads? Here’s how local businesses can get to page one with smart, simple SEO steps.
What Should I Do if My Google Business Profile Says ‘Suspended’?
Has your Google Business Profile been suspended? Don’t panic. Here’s why it happens, how to fix common issues, and how to get your profile reinstated quickly.
What’s the Best Page to Link to from Your Google Business Profile?
Not sure if you should link your Google Business Profile to your homepage or another page? Here’s what actually works best for local SEO.
How to Change Your Google Business Profile Address (Without Losing Reviews)
Moving your business? Here's how to update your Google Business Profile address safely, and keep your reviews, rankings, and visibility intact.
Does Time and Consistency Really Build Website Authority?
Wondering why your website still isn’t ranking? Time and consistency are key to building SEO authority. Here’s how they help your local business show up online.
Service Area Businesses: How to Do Local SEO If You Don’t Have a Shopfront
No shopfront? No problem. Learn how service area businesses like plumbers, cleaners, and mobile services can win at local SEO without a physical location.
Why Reviews Help More Than Just Your Reputation (The Local SEO Boost You Didn’t Know About)
Think reviews are just for trust? They also boost your local SEO. Here's how Google uses your reviews to help you show up in search, and how to get more.
Meta Title & Meta Description FAQ: 7 Questions Beginners Ask (and Why They Matter)
Not sure what a meta title or description is, or if you even need one? Here are 7 beginner FAQs answered simply, from an SO local SEO expert.
The 1-Hour SEO Tune-Up: Get More from the Content You Already Have
Learn how to improve your existing blog posts in just one hour a week with a simple SEO tune-up. Get more clicks, better rankings, and more traffic with no new content needed.
The Local Business Website Blueprint: How to Build a Site That Brings in Customers
Want a website that actually brings in local customers? Here’s the full blueprint, from homepage to blog, for building a small business website that shows up and converts.
What Is SSL? Why Your Website Needs That Little Padlock in the Address Bar
What is SSL, and does your local business website really need it? Here's why that little padlock in the address bar matters for trust, security, and SEO, and how to get it set up (usually for free).