What’s the Best Page to Link to from Your Google Business Profile?
Let’s Talk About That One Important Link
When you set up or manage your Google Business Profile (GBP), you’re asked to enter your website. Simple, right? Most businesses just link to their homepage and move on.
But here’s the thing: that one link has more impact than you think.
In this post, we’ll look at:
Why your GBP link matters
Whether you should link to your homepage or something else
How to make sure the page you choose actually helps you show up locally
Why This Link Matters More Than You Think
Your Google Business Profile is often the first thing people see when they search for your business, especially on mobile. The link you add there is where Google sends people who want to learn more, book, or buy.
But it’s also one of the few actual links Google sees between your GBP and your website, so it helps them connect the dots.
Choosing the right page isn’t just about users; it’s about rankings, too.
Option 1: Linking to Your Homepage
✅ Best if: You have one location, or your homepage is set up as a strong local landing page.
Your homepage is usually the default, and for good reason:
It’s your most general, catch-all page
It typically includes your business name, location, and services
It’s often the most trusted and linked-to page
If you’re a small local business serving one town or area, and your homepage already does a good job of saying what you do and where you are, this is a perfectly fine choice.
Option 2: Linking to a Local Landing Page
✅ Best if: You serve multiple locations or want to target specific towns.
Got a dedicated page for “Plumbing in Southampton” or “SEO Services in Winchester”? That might be a stronger choice than the homepage, especially if your GBP is verified to that specific location.
Why?
These pages tend to convert better (more specific = more relevant)
They show clear local relevance to Google
They give users exactly what they were looking for
Just make sure the page is well-optimised, not thin, and includes your business info clearly.
Option 3: Linking to a Booking or Contact Page
✅ Best if: Your main goal is getting someone to take action quickly.
If you’re a service business where the goal is to get someone to book or call, you can link directly to a booking form or contact page.
But be careful: these pages often lack context for Google and might not give users enough confidence before they convert. Only do this if your contact page also includes strong location and service info.
Quick Tip: Match the GBP Page to the User’s Intent
Think about what people are doing when they click your GBP link:
They already searched for your business name or service in your area
They’re trying to check you out, get more info, or take action
So ask: What’s the most helpful page I can show them next?
So what’s the verdict?
There’s no one-size-fits-all answer, but if you’re putting effort into local SEO, this decision is worth rethinking.
The best page to link to from your Google Business Profile is the one that’s most relevant, useful, and locally optimised.
For most small local businesses:
One location? Homepage is usually fine.
Multiple locations? Link to the matching local landing page.
Booking-focused? Only link to a form if the page still includes key info.
And as always, make sure it loads quickly, looks good on mobile, and matches the info on your GBP.
Bonus: Want a Stronger Local Page to Link To?
SO SEO offers one-off blog writing and local landing page content, designed to actually rank. No fluff, no jargon.
Should I always link my GBP to my homepage?
Not always. If you have a local landing page that’s more relevant, that can be a better choice.
Does the link from my Google Business Profile affect SEO?
Yes, since it helps Google connect your profile with your website and understand location relevance.
Can I link my GBP to a contact or booking page?
You can, but only if that page also includes relevant info about your business and services.
