What Should I Do if My Google Business Profile Says ‘Suspended’?
If you’ve just logged into your Google Business Profile and seen the dreaded word “Suspended”, you’re not alone.
It’s scary because with your listing disappearing from Google Search and Maps, potential customers can’t find you, and you might be wondering if you’ve done something wrong.
But don’t panic.
A suspension doesn’t mean you’re banned forever, and in most cases, you can get your profile reinstated.
Here’s what to do next.
1. Work Out Why You Were Suspended
Google doesn’t usually give you a reason upfront. But most suspensions happen because your profile violated one of Google’s guidelines.
Common reasons include:
Using a PO Box or virtual office as your address (Google wants a real physical location or a legitimate service area).
Changing your business details (like name, address, or category) too quickly.
Inaccurate information on your profile (like listing multiple businesses at the same address).
Keyword stuffing in your business name.
Ownership conflicts (if multiple people try to claim the same listing).
Read through Google’s Business Profile guidelines to spot anything you might have missed.
2. Fix Any Issues Before Appealing
If you know you’ve done something against the rules, fix it first. For example:
If you used a virtual office address, switch it to your real shopfront or service area.
If you crammed keywords into your name (like “Plumber Southampton Emergency Cheap 24/7”), change it back to your actual business name.
If you recently made lots of changes, wait a few days and keep your profile consistent.
3. Gather Proof That You’re Legitimate
Google often wants to see proof that your business is real. This could include:
A utility bill for your business address.
A business licence or tax document showing your name and address.
A photo of your shopfront with clear signage.
For service area businesses: photos of your work van with branding or other evidence you genuinely operate where you say you do.
4. Submit a Reinstatement Request
Once you’re confident your profile meets the rules, submit a reinstatement request to Google:
👉 Google Business Profile reinstatement form
Be polite, honest, and detailed. Explain any changes you made and provide the evidence you gathered.
5. Wait (and Don’t Panic)
It usually takes a few days to a couple of weeks for Google to respond.
If your reinstatement request is denied, Google will sometimes give you more information about what’s wrong. If that happens, fix the issue and reapply.
Stay Calm
A suspension is stressful, but it’s not the end of your business profile.
Stay calm, follow the rules, and give Google what it needs to verify your business.
And if you’re stuck, getting professional help can speed things up - someone who knows what Google’s looking for can help you get reinstated. Message me if you need.
Why was my Google Business Profile suspended?
Most suspensions happen when your listing breaks Google’s rules, often due to virtual offices, incorrect information, or keyword-stuffed names.
How long does it take to reinstate a suspended Google Business Profile?
It can take a few days to a couple of weeks. Be patient and ensure your reinstatement request is detailed and backed with proof.
Can I prevent my Google Business Profile from being suspended?
Stick to Google’s guidelines, keep your information accurate, and avoid making too many major changes at once.
