How to Create a Google Business Profile (And Actually Show Up in Search)
If you run a local business and want to appear in Google Maps or local search results (you know, the bit with star ratings and directions), creating a Google Business Profile is step one.
It’s free, surprisingly powerful, and doesn’t take long to do.
Here’s a clear, no-nonsense guide to setting it up the right way.
Step 1: Go to the Right Page
Head to google.com/business and click “Manage now”. You’ll need to sign in with a Google account - either your personal one or a new one for your business.
Step 2: Enter Your Business Name
If your business doesn’t already exist in Google’s system, you’ll be able to create a new listing.
Use your real-world name, not a keyword-stuffed version like “Best Painter Southampton 24/7”. Google sees through that and so do your customers.
Step 3: Choose How You Operate
You’ll be asked whether your business:
Serves customers at a physical location (like a shop, salon, or studio)
Visits customers or delivers to them (like a tradesperson or mobile service)
Or both
This helps Google understand how and where to show your business in results.
Step 4: Add Your Address or Service Area
If you’ve got premises, pop in the address.
If you work from home or visit clients, you can hide your address and simply set a service area like “Southampton, Eastleigh, and surrounding villages”.
Step 5: Pick a Business Category
This one really matters.
Start typing and choose the category that best matches your work - like “Electrician”, “Nail Salon”, or “Driving Instructor”.
⚡ Tip: This affects the kinds of searches you’ll appear in, so pick your main service. You can add extra categories later.
Step 6: Add Contact Info
Add your phone number and website (if you’ve got one). If you don’t have a site yet, don’t worry - you can still create the profile.
Step 7: Verify Your Listing
Google needs to check you’re real.
Some people get a postcard in the post with a code, but you might be offered phone, email, or even video verification.
Follow the steps and wait for the green light.
You’re Live. Now What?
Setting up your profile is only part of it. To actually show up when people search locally, you’ll want to:
Add good-quality photos
Write a short, keyword-smart description
Get some Google reviews
Keep your opening hours and info updated
Post occasional updates or offers
Need a Hand?
If you need help with this, I can offer a complete Google Business Profile setup and optimisation service for a fraction of what the directories try to charge you. No contracts, no fluff, just a solid setup that helps you show up.
💬 Want me to sort it for you? Get in touch today.
How long does it take to create a Google Business Profile?
Creating a Google Business Profile is quick and straightforward. Most people complete the setup within 15-30 minutes. However, verification by Google, such as receiving a postcard or phone call, can take a few days.
Can I hide my business address on my Google Business Profile?
If you work from home or provide services at your customers' locations, you can choose to hide your physical address and instead set a service area, such as your city or surrounding towns.
What should I do after setting up my Google Business Profile to improve local search visibility?
After setup, regularly update your profile with quality photos, keep your business hours accurate, collect and respond to Google reviews, add a keyword-smart business description, and post occasional updates or special offers.
