How-To: Do It Yourself, or Let Me Do It for Less
This section of SO SEO is here to show you exactly how to handle the simple-but-important jobs that help your business show up online. Things like setting up your Google Business Profile, improving your website copy, or writing the kind of blog posts that actually help you rank.
Most of these tasks aren’t difficult - but they do take a bit of time, and that’s something many small business owners just don’t have to spare.
The truth is, a lot of directories and agencies charge way over the odds for doing this stuff. £150 just to get set up, then £75 a month to keep you there - and half the time, they’re not even doing much.
That’s why I started SO SEO. If you want to do it yourself, the guides here will walk you through it step by step. And if you'd rather hand it off, I’ll do it for a fair price, with no fluff, no long contracts, and no pressure.
What Is a Citation in SEO? (And Do You Need Them Anymore?)
Citations still matter for local SEO - but not like they used to. Here’s what they are, why they matter, and whether your business still needs them today.
How to Use Google Search Console (Without Getting Overwhelmed)
Google Search Console can be confusing at first, but it doesn’t have to be. Here’s how local businesses can use it to boost their SEO, without the overwhelm.
What Is a Local Landing Page? (And Do You Need One?)
Local landing pages help your business show up in nearby searches like “plumber in Southampton.” Here’s what they are, how they work, and whether you actually need one.
Should I Pay for Social Media Followers? (And What Really Builds Local Trust Online)
Buying followers might boost your numbers - but it won’t help you show up locally. Here’s what actually builds trust and visibility in your area.
What Is the Directory Trap? Why It’s Hurting Your Local SEO
Think more directories = better SEO? Think again. The "Directory Trap" could be harming your local rankings - here’s how to avoid it and what to do instead.
Backlinks: What They Are and Why Your Local Business Needs Them
Not sure what a backlink is? Find out how backlinks help your local business rank higher on Google - and how to start getting them without the jargon.
How Long Does SEO Take? What to Expect (and What to Ignore)
Wondering how long SEO takes? Here's what to expect in your first 3–12 months - and what to ignore if you want results that last.
What Does Google Actually Want From Your Website?
Confused about SEO? Here’s what Google actually looks for on your website - in plain English. Useful tips for local businesses that want to show up online.
How to Create a Google Business Profile (And Actually Show Up in Search)
A simple guide to setting up your Google Business Profile properly. Show up in local searches and get found - without paying a directory a penny.
Do I Need a Website if I Have a Google Business Profile?
Got a Google Business Profile? That’s great - but do you still need a website? Here's the honest answer for small businesses.
SEO Jargon Explained in Plain English
Confused by SEO terms? Here’s a plain English guide to keywords, backlinks, rankings, and more - no jargon, just simple tips from SO SEO.
How to Write SEO-Friendly Content (Without Overthinking It)
Writing for SEO doesn’t have to be stressful. Here’s a straightforward guide to creating content that ranks - without sounding robotic or getting lost in jargon.