10 Easy Backlink Opportunities for Local Businesses (That Actually Work)
If you’re a small business owner trying to improve your SEO, backlinks can sound intimidating.
Big companies have whole PR teams working on them, so how are you supposed to compete?
Here’s the good news: you don’t need a massive link-building campaign to get started. For local businesses, there are plenty of easy, low-cost (or even free) backlink opportunities that can make a real difference.
Let’s break down where to find them.
1. Local Directories (But Choose Carefully)
Yes, directories still matter, but don’t fall into the directory trap (paying £50+ a month for a listing nobody clicks).
Stick to free or low-cost directories that are relevant and trusted, like:
Google Business Profile (it counts as a backlink!)
Bing Places
Yell (free listing tier)
Yelp
Local chamber of commerce websites
Any industry-specific directories with a good reputation
Check a directory’s domain authority (use free tools like Moz or Ahrefs) before spending money.
2. Sponsor or Support Local Events
Community involvement = backlinks.
Whether it’s sponsoring a local sports team, donating to a charity event, or hosting a workshop, these often come with a thank-you mention on their website (with a link).
It’s a win-win: good PR for you and an SEO boost.
3. Join Business Networks & Associations
If you’re a member of a local business association, trade group, or networking club (like BNI), they often list their members online.
Check:
Do they have a members directory?
Will they link to your website?
If they don’t, ask.
4. Local Blogs & News Sites
Local journalists and bloggers are always looking for stories.
Ideas:
Share expert advice (e.g., “Top 5 Tips from a Local Plumber”).
Announce something new (e.g., “We’re expanding our services”).
Offer to contribute a guest post.
This works well if you build relationships. Follow them on social media, comment on their content, and pitch helpful ideas, not ads.
5. Supplier & Partner Links
Do you work with suppliers, contractors, or partners?
Many suppliers list their clients or “approved contractors” on their websites. Ask them to add your business with a link.
If you recommend each other’s services, consider a mutual link exchange (done carefully, so it’s natural and relevant).
6. Testimonials & Case Studies
If you use a product or service (accountant, web designer, software, etc.), write them a testimonial.
Most companies love showcasing customer reviews, and often link back to your site as part of it.
7. Sponsor a Scholarship or Award
Even a small prize (e.g., £100 for a local student) can earn you a link from schools, community groups, and news outlets.
Scholarship backlinks are a well-known SEO tactic, and they also do genuine good in your area.
8. Local Charity Involvement
Nonprofits often feature sponsors and supporters on their websites.
Even if you can’t donate money, volunteering or offering discounted services can sometimes earn you a mention (and a link).
9. Create Useful Local Content
When you create content people want to share, you naturally earn backlinks.
Examples:
“The Complete Guide to [Your Town]” (events, attractions, local tips)
“Local Business Roundups” (e.g., “The Best Cafes in Southampton”)
Data & Insights (e.g., “The Top 10 Most Common Plumbing Issues in SO14”)
If you promote this content to local bloggers or media, they may link to it.
10. Use Your Existing Network
You probably already know people who own websites: friends, family, clients.
Don’t be afraid to ask: “Hey, would you be happy to add a link to my business on your site? I’d be happy to return the favour”.
It’s simple, but it works.
To Conclude
Backlinks don’t have to be complicated or expensive.
Start with easy wins: free directories, partnerships, testimonials, and local involvement. These aren’t just good for SEO, they build genuine connections in your community.
Once you’ve done the basics, you can think about bigger link-building campaigns. But for most local businesses, these simple steps are a strong foundation.
Need help building strong backlinks that actually make a difference?
Get in touch with SO SEO - I’ll help you get found online without the jargon or the hefty agency price tag.
What are backlinks and why do they matter for local SEO?
Backlinks are links from other websites to yours. They help search engines see your site as trustworthy and can improve your rankings in local searches.
Are paid directory backlinks worth it?
Not always. Many expensive directories provide little value. Stick to free or reputable paid directories with strong traffic and domain authority.
How can I get backlinks without spending money?
You can write testimonials, join local groups, get listed on free directories, or create content people want to share - all at no cost.
Will one or two backlinks really make a difference?
Even a handful of good-quality backlinks can help a small local business improve its search visibility, especially in low-competition areas.
How long does it take for backlinks to improve rankings?
It varies, but you can usually see results within 2–3 months if your backlinks are from relevant, trusted sources.
