How-To: Do It Yourself, or Let Me Do It for Less
This section of SO SEO is here to show you exactly how to handle the simple-but-important jobs that help your business show up online. Things like setting up your Google Business Profile, improving your website copy, or writing the kind of blog posts that actually help you rank.
Most of these tasks aren’t difficult - but they do take a bit of time, and that’s something many small business owners just don’t have to spare.
The truth is, a lot of directories and agencies charge way over the odds for doing this stuff. £150 just to get set up, then £75 a month to keep you there - and half the time, they’re not even doing much.
That’s why I started SO SEO. If you want to do it yourself, the guides here will walk you through it step by step. And if you'd rather hand it off, I’ll do it for a fair price, with no fluff, no long contracts, and no pressure.
How Many Backlinks Does a Local Business Really Need?
Local businesses don’t need hundreds of backlinks to rank. Find out how many backlinks are enough, and where to get them, including an easy £10 option.
Who Can Edit Your Google Business Profile (and How to Stay in Control)
Your Google Business Profile isn’t just yours. Google, managers, and even the public can edit it. Learn who can make changes and how to keep control.
10 Easy Backlink Opportunities for Local Businesses (That Actually Work)
Want simple, low-cost backlinks for your local business? Here are 10 easy opportunities to boost your SEO without wasting money on bad links.
How to Respond to Bad Reviews on Google (Without Making It Worse)
Got a bad review on Google? Here’s how to reply calmly and professionally, and turn a negative into a positive for your business.
What Does ‘Organic’ Mean on Google (and Everywhere Else Online)?
Wondering what “organic search” or “organic traffic” actually means? Here’s a plain-English breakdown of organic results, and why they matter for your business.
How to Get Your Business on the First Page of Google Without Ads
Want to rank higher on Google without paying for ads? Here’s how local businesses can get to page one with smart, simple SEO steps.
The 1-Hour SEO Tune-Up: Get More from the Content You Already Have
Learn how to improve your existing blog posts in just one hour a week with a simple SEO tune-up. Get more clicks, better rankings, and more traffic with no new content needed.
Should I Pay Someone for Backlinks? (What Local Businesses Need to Know)
Not all backlinks help your local SEO. Here’s what to know before paying for a link - and what actually works for small, local businesses.
Can People Find Your Website on Google? Here’s How to Check (Free Google Tool)
Wondering if your site shows up on Google? Learn how to check with a free tool from Google - and what to do if your site isn’t being found.
How to Do Local SEO on a Budget (Without Paying for Ads or Directories)
Want to show up in local searches without paying for ads or directories? Here’s a no-fluff guide to affordable local SEO.
SEO Jargon Explained in Plain English
Confused by SEO terms? Here’s a plain English guide to keywords, backlinks, rankings, and more - no jargon, just simple tips from SO SEO.
How to Write SEO-Friendly Content (Without Overthinking It)
Writing for SEO doesn’t have to be stressful. Here’s a straightforward guide to creating content that ranks - without sounding robotic or getting lost in jargon.
How to Write Website Content That Helps Your Business Stand Out
Generic content won’t cut it. Here’s how to write website copy that feels like you, speaks to your audience, and sets your business apart - without the fluff.