
How-To: Do It Yourself, or Let Me Do It for Less
This section of SO SEO is here to show you exactly how to handle the simple-but-important jobs that help your business show up online. Things like setting up your Google Business Profile, improving your website copy, or writing the kind of blog posts that actually help you rank.
Most of these tasks aren’t difficult - but they do take a bit of time, and that’s something many small business owners just don’t have to spare.
The truth is, a lot of directories and agencies charge way over the odds for doing this stuff. £150 just to get set up, then £75 a month to keep you there - and half the time, they’re not even doing much.
That’s why I started SO SEO. If you want to do it yourself, the guides here will walk you through it step by step. And if you'd rather hand it off, I’ll do it for a fair price, with no fluff, no long contracts, and no pressure.
The Local Business Website Blueprint: How to Build a Site That Brings in Customers
Want a website that actually brings in local customers? Here’s the full blueprint, from homepage to blog, for building a small business website that shows up and converts.
Why Your Website Needs a Privacy Policy and Terms Page (Even if You’re a Local Business)
Even small, local businesses need a privacy policy and terms page. Learn why they matter, what to include, and how to stay compliant under UK law.
How to Write and Publish a Blog Post on Your Website (That People Actually Find and Read)
Starting a blog post on your website? Here’s a full step-by-step guide to doing it properly - from topic ideas to SEO and sharing it online.
How to Structure a Service Page That Brings in Local Customers
Want more local leads? Learn how to structure a service page that ranks in search results and converts local visitors into paying customers.
Homepage Headlines That Actually Make People Stick Around (With Secret Formula)
Your homepage headline is the first thing most visitors see — and it could be the reason they stay (or bounce). Here’s how to write one that actually works.
Why Your Website Needs a Good 'About' Page (and How to Write One)
Your About page is one of the most important parts of your website. Here’s why it matters and how to write one that builds trust, from SO SEO.
How to Write Website Content That Helps Your Business Stand Out
Generic content won’t cut it. Here’s how to write website copy that feels like you, speaks to your audience, and sets your business apart - without the fluff.