Homepage Headlines That Actually Make People Stick Around (With Secret Formula)
Most people decide whether to stay on your website within about 3 seconds.
Your homepage headline is often their first impression - and if it doesn’t land, they’re gone.
Here’s how to write a headline that actually gets people to stick around (and not head straight back to Google).
What Makes a Good Homepage Headline?
Your headline doesn’t need to be clever. It needs to be clear.
A good homepage headline:
Tells people what you do
Speaks to the kind of customers you want
Shows them they’re in the right place
Think of it like a shop sign: obvious, welcoming, and relevant.
If someone has no idea who you are, will your headline tell them what you do - and why they should care?
A Simple Formula That Works
Here’s a quick structure you can use:
[What you do] + [Who it’s for] + [Why it matters]
Some examples:
Simple, honest accounting for Hampshire-based small businesses
Web design that gets you more bookings - not just compliments
Pet care in Southampton that treats your dog like family
Short. Specific. Focused on your customer. That’s what works.
What to Avoid
Some common headline mistakes:
“Welcome to our website” - says nothing
“Innovative solutions” - sounds like a buzzword generator
Talking about yourself first - before the customer
Trying to be too clever - clarity beats creativity here
If someone has to figure out what you do, they won’t bother.
Don’t Forget the Subheading
The headline grabs attention. The subheading can fill in the gaps. Use it to:
Add more context
Highlight your main service
Mention location or your type of customer
Example:
Headline: Affordable plumbing in Southampton
Subheading: Emergency callouts, bathroom refits, and reliable repairs across the SO postcode
Together, they make it crystal clear what you do - and who you do it for.
The Quickest Win You Can Make
Take a look at your homepage. Would a complete stranger instantly understand what you offer - and why they should stick around?
If not, start with your headline. It’s one of the quickest, easiest changes you can make to improve your website.
If you serve more than one town or area, don’t stop at your homepage - create dedicated pages for each location you cover. They help you show up in local searches and attract the right kind of visitors.
If you’re struggling with your website content, I can help you out - just get in contact and I’ll be happy to help.
Why is my homepage headline so important?
It’s often the first thing a visitor sees. A strong headline quickly tells them what you do and who it’s for - which can be the difference between them staying or leaving.
What should a homepage headline include?
It should be clear, specific, and focused on your customer. A good one usually includes what you do, who it’s for, and why it matters.
Should I include my location in the headline?
If you serve a specific area - like Southampton or the SO postcode - including your location helps with local SEO and shows visitors they’re in the right place.
