How-To: Do It Yourself, or Let Me Do It for Less
This section of SO SEO is here to show you exactly how to handle the simple-but-important jobs that help your business show up online. Things like setting up your Google Business Profile, improving your website copy, or writing the kind of blog posts that actually help you rank.
Most of these tasks aren’t difficult - but they do take a bit of time, and that’s something many small business owners just don’t have to spare.
The truth is, a lot of directories and agencies charge way over the odds for doing this stuff. £150 just to get set up, then £75 a month to keep you there - and half the time, they’re not even doing much.
That’s why I started SO SEO. If you want to do it yourself, the guides here will walk you through it step by step. And if you'd rather hand it off, I’ll do it for a fair price, with no fluff, no long contracts, and no pressure.
What Is a Citation in SEO? (And Do You Need Them Anymore?)
Citations still matter for local SEO - but not like they used to. Here’s what they are, why they matter, and whether your business still needs them today.
How to Use Google Search Console (Without Getting Overwhelmed)
Google Search Console can be confusing at first, but it doesn’t have to be. Here’s how local businesses can use it to boost their SEO, without the overwhelm.
What Is a Local Landing Page? (And Do You Need One?)
Local landing pages help your business show up in nearby searches like “plumber in Southampton.” Here’s what they are, how they work, and whether you actually need one.
Should I Pay for Social Media Followers? (And What Really Builds Local Trust Online)
Buying followers might boost your numbers - but it won’t help you show up locally. Here’s what actually builds trust and visibility in your area.
What Is the Directory Trap? Why It’s Hurting Your Local SEO
Think more directories = better SEO? Think again. The "Directory Trap" could be harming your local rankings - here’s how to avoid it and what to do instead.
Should I Pay Someone for Backlinks? (What Local Businesses Need to Know)
Not all backlinks help your local SEO. Here’s what to know before paying for a link - and what actually works for small, local businesses.
Can People Find Your Website on Google? Here’s How to Check (Free Google Tool)
Wondering if your site shows up on Google? Learn how to check with a free tool from Google - and what to do if your site isn’t being found.
Backlinks: What They Are and Why Your Local Business Needs Them
Not sure what a backlink is? Find out how backlinks help your local business rank higher on Google - and how to start getting them without the jargon.
How to Structure a Service Page That Brings in Local Customers
Want more local leads? Learn how to structure a service page that ranks in search results and converts local visitors into paying customers.
How Long Does SEO Take? What to Expect (and What to Ignore)
Wondering how long SEO takes? Here's what to expect in your first 3–12 months - and what to ignore if you want results that last.
Homepage Headlines That Actually Make People Stick Around (With Secret Formula)
Your homepage headline is the first thing most visitors see — and it could be the reason they stay (or bounce). Here’s how to write one that actually works.
What Does Google Actually Want From Your Website?
Confused about SEO? Here’s what Google actually looks for on your website - in plain English. Useful tips for local businesses that want to show up online.
The One Local SEO Task You Should Do Every Month (That’s Totally Free)
Want a quick, free way to boost your local SEO? This 5-step Google Business Profile update takes 10 minutes a month - and helps you show up in local search.
How to Create a Google Business Profile (And Actually Show Up in Search)
A simple guide to setting up your Google Business Profile properly. Show up in local searches and get found - without paying a directory a penny.
Do I Need a Website if I Have a Google Business Profile?
Got a Google Business Profile? That’s great - but do you still need a website? Here's the honest answer for small businesses.
Google Reviews Matter - Here’s How to Get More Without Being Awkward
Want more Google reviews but hate asking? Here’s a simple, non-cringe way to build trust and boost your visibility.
What Makes a Good Google Business Profile? 5 Things Most Businesses Miss
Most Google Business Profiles are missing easy wins. Here’s how to make yours stand out and bring in real local customers.
How to Do Local SEO on a Budget (Without Paying for Ads or Directories)
Want to show up in local searches without paying for ads or directories? Here’s a no-fluff guide to affordable local SEO.
Do You Really Need to Pay for a Business Directory? (No.)
Paying £60+ a month to be listed on a business directory? Here’s why that’s usually a waste - and what to do instead.
SEO Jargon Explained in Plain English
Confused by SEO terms? Here’s a plain English guide to keywords, backlinks, rankings, and more - no jargon, just simple tips from SO SEO.