How-To: Do It Yourself, or Let Me Do It for Less
This section of SO SEO is here to show you exactly how to handle the simple-but-important jobs that help your business show up online. Things like setting up your Google Business Profile, improving your website copy, or writing the kind of blog posts that actually help you rank.
Most of these tasks aren’t difficult - but they do take a bit of time, and that’s something many small business owners just don’t have to spare.
The truth is, a lot of directories and agencies charge way over the odds for doing this stuff. £150 just to get set up, then £75 a month to keep you there - and half the time, they’re not even doing much.
That’s why I started SO SEO. If you want to do it yourself, the guides here will walk you through it step by step. And if you'd rather hand it off, I’ll do it for a fair price, with no fluff, no long contracts, and no pressure.
How to Create a Google Business Profile (And Actually Show Up in Search)
A simple guide to setting up your Google Business Profile properly. Show up in local searches and get found - without paying a directory a penny.
Do I Need a Website if I Have a Google Business Profile?
Got a Google Business Profile? That’s great - but do you still need a website? Here's the honest answer for small businesses.
Google Reviews Matter - Here’s How to Get More Without Being Awkward
Want more Google reviews but hate asking? Here’s a simple, non-cringe way to build trust and boost your visibility.
What Makes a Good Google Business Profile? 5 Things Most Businesses Miss
Most Google Business Profiles are missing easy wins. Here’s how to make yours stand out and bring in real local customers.
How to Do Local SEO on a Budget (Without Paying for Ads or Directories)
Want to show up in local searches without paying for ads or directories? Here’s a no-fluff guide to affordable local SEO.
Do You Really Need to Pay for a Business Directory? (No.)
Paying £60+ a month to be listed on a business directory? Here’s why that’s usually a waste - and what to do instead.
SEO Jargon Explained in Plain English
Confused by SEO terms? Here’s a plain English guide to keywords, backlinks, rankings, and more - no jargon, just simple tips from SO SEO.
Why Your Website Needs a Good 'About' Page (and How to Write One)
Your About page is one of the most important parts of your website. Here’s why it matters and how to write one that builds trust, from SO SEO.
Local Keywords: How to Mention Your Location Without Sounding Weird
Learn how to add your town or city name to your website content naturally - no keyword stuffing, no cringe. Local SEO tips that sound like a real human wrote them.
How to Write SEO-Friendly Content (Without Overthinking It)
Writing for SEO doesn’t have to be stressful. Here’s a straightforward guide to creating content that ranks - without sounding robotic or getting lost in jargon.