How-To: Do It Yourself, or Let Me Do It for Less
This section of SO SEO is here to show you exactly how to handle the simple-but-important jobs that help your business show up online. Things like setting up your Google Business Profile, improving your website copy, or writing the kind of blog posts that actually help you rank.
Most of these tasks aren’t difficult - but they do take a bit of time, and that’s something many small business owners just don’t have to spare.
The truth is, a lot of directories and agencies charge way over the odds for doing this stuff. £150 just to get set up, then £75 a month to keep you there - and half the time, they’re not even doing much.
That’s why I started SO SEO. If you want to do it yourself, the guides here will walk you through it step by step. And if you'd rather hand it off, I’ll do it for a fair price, with no fluff, no long contracts, and no pressure.
Who Should Handle Your Local SEO? DIY vs Hiring a Pro
Should you manage your own local SEO or hire a pro? Discover the pros and cons of each approach and find the best option for your small business.
How Many Backlinks Does a Local Business Really Need?
Local businesses don’t need hundreds of backlinks to rank. Find out how many backlinks are enough, and where to get them, including an easy £10 option.
Who Can Edit Your Google Business Profile (and How to Stay in Control)
Your Google Business Profile isn’t just yours. Google, managers, and even the public can edit it. Learn who can make changes and how to keep control.
When Should You Start Building Backlinks? (And How Many Do You Really Need?)
Backlinks help your SEO, but when should you start building them? Here’s a simple guide for local businesses on when and how many backlinks to get.
How Often Should a Local Business Post on Social Media for SEO Impact?
Wondering how often your business should post on social media? Here’s how many times per week to post for SEO impact without burning out.
Where to List Your Business Online (Free & Paid Options That Actually Work)
Not all business listings are worth it. Here’s where to list your business online for free (and which paid options actually bring results).
When Does It Make Sense to Invest in Local SEO (and When It Doesn’t)
Not every business needs Local SEO - at least not yet. Here’s when it’s worth the investment, and when your time and money are better spent elsewhere.
10 Easy Backlink Opportunities for Local Businesses (That Actually Work)
Want simple, low-cost backlinks for your local business? Here are 10 easy opportunities to boost your SEO without wasting money on bad links.
How to Get Your Business on the First Page of Google Without Ads
Want to rank higher on Google without paying for ads? Here’s how local businesses can get to page one with smart, simple SEO steps.
What Should I Do if My Google Business Profile Says ‘Suspended’?
Has your Google Business Profile been suspended? Don’t panic. Here’s why it happens, how to fix common issues, and how to get your profile reinstated quickly.
How to Change Your Google Business Profile Address (Without Losing Reviews)
Moving your business? Here's how to update your Google Business Profile address safely, and keep your reviews, rankings, and visibility intact.
Does Time and Consistency Really Build Website Authority?
Wondering why your website still isn’t ranking? Time and consistency are key to building SEO authority. Here’s how they help your local business show up online.
Service Area Businesses: How to Do Local SEO If You Don’t Have a Shopfront
No shopfront? No problem. Learn how service area businesses like plumbers, cleaners, and mobile services can win at local SEO without a physical location.
Why Reviews Help More Than Just Your Reputation (The Local SEO Boost You Didn’t Know About)
Think reviews are just for trust? They also boost your local SEO. Here's how Google uses your reviews to help you show up in search, and how to get more.
The 1-Hour SEO Tune-Up: Get More from the Content You Already Have
Learn how to improve your existing blog posts in just one hour a week with a simple SEO tune-up. Get more clicks, better rankings, and more traffic with no new content needed.
What Is a Citation in SEO? (And Do You Need Them Anymore?)
Citations still matter for local SEO - but not like they used to. Here’s what they are, why they matter, and whether your business still needs them today.
How to Use Google Search Console (Without Getting Overwhelmed)
Google Search Console can be confusing at first, but it doesn’t have to be. Here’s how local businesses can use it to boost their SEO, without the overwhelm.
What Is a Local Landing Page? (And Do You Need One?)
Local landing pages help your business show up in nearby searches like “plumber in Southampton.” Here’s what they are, how they work, and whether you actually need one.
Should I Pay for Social Media Followers? (And What Really Builds Local Trust Online)
Buying followers might boost your numbers - but it won’t help you show up locally. Here’s what actually builds trust and visibility in your area.
What Is the Directory Trap? Why It’s Hurting Your Local SEO
Think more directories = better SEO? Think again. The "Directory Trap" could be harming your local rankings - here’s how to avoid it and what to do instead.