How to Change Your Google Business Profile Address (Without Losing Reviews)
If you're moving your local business to a new location, whether that’s a new office, a new warehouse, or just working from a different home base, updating your address in your Google Business Profile is essential.
But there's one big worry that stops people from doing it:
"Will I lose all my reviews?"
Let’s clear that up, and walk through how to update your Google Business Profile the right way, without risking your hard-earned reputation.
Do You Lose Reviews If You Change Your GBP Address?
Short answer? Usually: no.
Long answer?
You can lose reviews, but only if Google thinks you’re a different business after the update.
Google’s system is designed to keep your reviews if you move locations. But there are a few key things to get right.
When You Might Lose Reviews:
You’re more at risk if:
You move to a completely different town or city
You change your business name and address at the same time
You mark your old profile as permanently closed instead of just updating it
You look like you’ve rebranded or opened a new branch, not just relocated
How to Change Your Address Safely (Step-by-Step):
Here’s how to make the change without raising red flags with Google:
Don’t create a new profile.
Always update your existing listing. Starting fresh = no reviews.
Go to your Google Business Profile.
Visit business.google.com and sign in.
Open your listing and click “Edit profile”.
Under the 'Location' tab, update your address.
Make sure it’s complete and accurate (especially for postcode-based targeting).
Keep your business name, category, and phone number the same.
Google uses this data to link your listing to your existing reputation.
Reverify if asked.
Google may ask you to verify your new location, often via a postcard. That’s normal.
Update your website and citations.
Make sure your new address is consistent everywhere else online (your website, directories, social media, etc.).
Do You Need to Change Your Service Area Too?
If you’ve moved far enough that your service area has changed, then yes - update that too. But if it’s just a short move across town, you can usually leave this alone.
Google is more forgiving if your move is within the same general area (especially within the same postcode or city).
Still Worried? Don’t Close Your Old Listing.
This one’s big. Never mark your old listing as “Permanently Closed.”
That’s what tells Google your business has shut down, which can cause a drop in rankings or loss of reviews.
Just update the address. Don’t flag it.
It’s Safe If You Do It Right
Moving locations is stressful enough. You shouldn’t have to worry about losing your reviews, too.
Stick to your existing profile, keep your info consistent, and follow the steps above - and you’ll be just fine.
Need help updating your Google Business Profile?
SO SEO is here for local businesses across the SO postcode.
If you’re moving and want help getting everything updated smoothly (without losing trust with Google), get in touch.
Can I lose reviews if I change my Google Business Profile address?
Only if Google believes you’re a different business after the move. For example, if you change your name or close your profile. Otherwise, your reviews should stay.
Should I create a new Google Business Profile after moving?
No - always update your existing listing. A new profile means starting from scratch with no reviews or history.
Do I need to reverify my business if I change my address?
In most cases, yes. Google will likely send a postcard to the new address for verification.
What if I’ve moved to a different city?
You can still keep your reviews, but you’re more at risk. Just make sure all your other info stays the same and that you don’t mark the old location as closed.
Will this affect my rankings?
There may be a short adjustment period, but updating your profile properly ensures you stay visible in the right area.
How can I get more reviews?
If you’re struggling to get reviews for your business in the first place, check out our guide to asking for Google reviews from your current and previous customers.
