Where to List Your Business Online (Free & Paid Options That Actually Work)

If you run a local business, you’ve probably been told you need to “get listed online”.

But what does that actually mean, and which listings are worth your time (or money)? Some directories bring in real customers.

Others exist mostly to take your cash.

In this guide, we’ll break down where you should list your business (for free or a sensible fee), how these listings actually help, and which ones to avoid.

Why Online Listings Matter (Even if You Don’t Get Direct Leads)

Business listings aren’t just about getting calls directly from directories.

They also:

• Boost your visibility in Google - when your name, address, and phone number are consistent across the web, your local SEO improves.

• Increase trust - customers like seeing you in multiple places.

• Support other marketing - some listings give you backlinks, which help your website rank better.

The Free Listings Every Business Should Have

You don’t need to spend a penny to get listed in some of the most powerful spots online.

Start with these:

1. Google Business Profile

Even if you do absolutely nothing else at all, create a Google Business Profile.

It’s free, it gets you on Google Maps and in the local pack, and it’s where most customers will find you.

2. Bing Places

Often overlooked, but it’s free and simple, and some people do still use Bing.

3. Yelp

Not as big in the UK as the US, but still worth a free profile.

4. FreeIndex

Popular in the UK and great for trades and service businesses.

5. Yell (Free Listing)

Yes, Yell will try to upsell you. Ignore that.

The free profile is still worth having for citation purposes.

6. Facebook Business Page

Technically social media, but acts like a directory listing too.

Customers can message you directly, leave reviews, and share your page.

Paid Listings That Are Actually Worth Considering

Not all paid listings are a waste.

Some are genuinely worth the investment if they put you in front of the right audience.

1. Industry-Specific Directories

If you’re a tradesperson, Checkatrade or Rated People might bring in jobs.

If you’re a wedding supplier, directories like Hitched could make sense.

2. Local Chambers of Commerce

Usually comes with a fee, but can help with networking and credibility.

3. Niche Community Sites

Some local lifestyle blogs and community hubs offer business listings, often cheaper than national directories and more targeted.

What to Avoid (The Directory Trap)

Some directories charge £50–£100+ a month for little to no return. If you’re paying big fees and can’t see real results, you’re probably in the directory trap - a common SEO pitfall.

Red flag: If a directory promises “SEO boosts” or “top rankings” just for paying them, steer clear.

Quick Tips for Success

• Use the same NAP everywhere: Name, Address, Phone in exactly the same format.

• Add photos and descriptions: Listings with complete info perform better.

• Monitor reviews: These sites are often where customers leave feedback first.

Start with the Free Essentials

Consider one or two paid options if they truly target your audience, and don’t get caught up in expensive, low-value directories.

Being visible in the right places can help customers find you, boost your SEO, and make your business look more trustworthy, without draining your budget.

If you’re an SO-based business (a business based within the SO postcode), ping me a message any time and I’ll be happy to help you further on this matter - free of charge.

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Are free business listings enough for local SEO?

If you’re on Google Business Profile, Bing, and a few others, that’s often enough to improve visibility without paying.

Which paid directories are actually worth it?

Industry-specific and local community directories can work. Big generic paid directories usually aren’t worth the cost.

How do business listings help SEO?

Consistent listings across reputable sites strengthen your business’s trust signals and can improve your rankings in local search results.

Should I pay for Yell?

The free profile is good enough for citation purposes.

How do I keep track of my listings?

Use a spreadsheet or a free tool like BrightLocal’s audit tool to track and update your details.