Do I Need a Website if I Have a Google Business Profile?
You’ve got your Google Business Profile set up - your business shows on the map, your contact info is live, and people can leave reviews.
You’re already a step ahead of many of your competitors.
So… do you really need a website as well?
The short answer? Not always.
The honest answer? It depends on how much business you want to win.
When a Website Isn’t Strictly Necessary
If you’re just starting out or only need a trickle of new leads, your Google Business Profile (GBP) can go a long way. You can:
Appear in local searches and on Google Maps
Get calls and messages straight from your profile
Share updates and offers
Collect reviews to build trust
For very small, hyper-local businesses - think mobile dog groomers, driving instructors, or local trades - GBP alone can work for a while.
But Here’s What a Website Can Do That GBP Can’t
Even though Google profiles are great, they’re limited. A simple website gives you:
1. Credibility
Some people will Google you and look for a website before they call.
No website? You risk looking unestablished - even if you’re brilliant!
2. More Search Visibility
Google doesn’t just rank profiles, it ranks websites. A basic, well-written site can:
Show up in more searches
Rank for more than just your business name
Attract people before they’re ready to click “call”
3. Control Over Your Message
Your GBP is great for your NAP (name, address, phone), but it’s limited.
A website lets you explain what you do, how you work, and who you help - on your terms.
4. Better Conversion
Websites let you:
Show off testimonials, case studies, or a gallery
Add lead forms or booking tools
Build trust with design and clear info
Track where leads come from
What If I Don’t Have a Big Budget?
Good news: you don’t need a fancy site. Just a few clear, helpful pages with the right info can make all the difference. And that’s exactly what I offer.
💻 At SO SEO, I write affordable, high-converting websites for small businesses - fixed price, no fluff. Just clear pages that help you get found and get enquiries.
If you’re just starting out, your Google Business Profile can get you moving. But if you want to look established, show up in more searches, and turn clicks into customers, a website is still worth it.
No jargon. No upselling. Just the honest truth from someone who helps small businesses show up online - without wasting money on stuff they don’t need.
✍️ Want a simple, clear site written and built for you? Let’s chat.
Can I rely on just a Google Business Profile without a website?
For very small or hyper-local businesses, a Google Business Profile alone can work initially to get calls, messages, and appear in local searches. But it may limit your growth and credibility.
What benefits does having a website add beyond a Google Business Profile?
A website boosts your credibility, increases search visibility, gives you control over your messaging, allows showcasing testimonials or galleries, and improves conversion through lead forms or booking tools.
Do I need a fancy or expensive website to see these benefits?
Even a simple, clear website with essential info can make a big difference. You don’t need a big budget—just a few well-written pages tailored to your business can help you stand out and get more enquiries.
